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OUR STORY

From our hands. To your next trail.

We didn’t set out to start a gear company. We set out to find something worth building.

We’re Shane and Shereen Petersen, the people behind Glacial Gear. From our Midwest beginnings to our home near the Blue Ridge Mountains in upstate South Carolina, time outside has shaped everything we make.

Shereen and Shane Petersen, founders of Glacial Gear
Shereen & Shane Petersen · Founders, Glacial Gear

OUR ROOTS

A life shaped by the outdoors.

Shereen grew up in the Northwoods of northern Minnesota, just a mile from the Superior Hiking Trail. Shane explored the forests and prairies of northern Illinois and southern Wisconsin.

Our paths didn’t begin on a trail, but the outdoors became an important part of our family life. Between work and raising two kids, getting outside gave us a place to reset and reconnect. As our children grew, we wanted to build something creative and tangible that reflected our values: simplicity, stewardship, durability, and purpose.

That became Glacial Gear.

Glacial Gear emblem: a G-shaped outline around a glacial landscape beneath a moonlit sky

BEHIND THE NAME

Grounded in glacial country.

The name Glacial Gear comes from the landscape of far northern Illinois and southern Wisconsin. Glaciers left behind moraines, kames, kettles, and ridgelines—the terrain where so many of our outdoor memories began.

Places like Glacial Park in Richmond, Illinois, with its rolling hills and Nippersink Creek, helped shape our appreciation for rugged landscapes and dependable gear.

42.42199° N, 88.32137° W

THE FIRST STITCH

One trail. One simple idea.

Shane’s time on Wisconsin’s Ice Age National Scenic Trail highlighted the need for a purpose-built trail towel. That idea became the Trail Rag: a lightweight merino wool towel that clips to a backpack shoulder strap and stays within easy reach through long days of walking.

A spare room in our Illinois home became a sewing studio. We started designing the gear we wished we could find, and long-distance hikers became part of the story. Our move to South Carolina brought a dedicated workspace and more room to make each piece with precision, consistency, and care.

Meet the Trail Rag

MORE WAYS OUTSIDE

Built for wherever you sleep.

Our customers began taking their gear beyond the trail—into camper vans, rooftop tents, overland rigs, and backcountry camps. They wanted light insulation that could regulate temperature, manage moisture, and stay comfortable through changing conditions.

Our line grew to include merino sleeping liners, ultralight blankets, and versatile essentials for backpackers, campers, vanlifers, and travelers. The purpose stayed the same: thoughtful gear that earns its place.

Why we choose merino

TRUSTED CRAFTSMANSHIP

Made with care. Shared with pride.

Zpacks relies on us exclusively for its merino sleeping liners and signature merino Trail Rag. That trust reflects the quality, precision, and integrity we bring to our work.

Explore our Zpacks collaboration

Our care extends to the places that inspire us. We use fully compostable or recyclable packaging and believe in protecting natural spaces for everyone who comes next.

Our commitment to stewardship

OUR APIARY

Another reason to get outside.

In February 2025, Shane walked into a beekeeping shop in Travelers Rest, South Carolina, and the owner asked an unexpected question: did he want to become a beekeeper? Today our bees live on our own land along the Blue Ridge escarpment, in a dedicated apiary with a proper pad for the hives and electric fencing to help keep the bears out.

Each small harvest becomes raw, unfiltered wildflower honey that we bottle, cork, and label ourselves. We release it only when the season leaves us a little to spare, and only within South Carolina.

Give our bee a tap and watch her dance. When a honeybee finds good flowers, she flies home and performs a waggle dance: a figure eight with a wiggling run through the middle. The angle of that run tells her sisters which way to fly, measured from the sun, and the longer she waggles, the farther they go. Follow our bee’s dance, and it leads to something sweet.

Follow the bee to our wildflower honey

THANK YOU FOR BRINGING US ALONG

Welcome to the family.

We’re grateful to be part of your journey.
Here’s to many more miles and memories.

Shereen & Shane

Explore the gear

See Glacial Gear in action.

A closer look at life outside.

Acoustic music, no narration. Sunrise over a forested lake below snowy mountains, a close-up of a Glacial Gear label in the grass, a woman by the water with her wrap catching the wind, then the Glacial Gear logo.